This post on Farming vs. Hunting at Copyblogger really resonated with me, today. If you are tired of church web marketers who use shady sales tactics or lead generation techniques, this one might be for you, too.The funny thing about how this applies to churches is that we treat most other areas like farmers, but then feel a pass to treat the web like a hunter/salesman. We’ll add an email to our church lists that we didn’t get permission to add, and not think twice about it. (for example)
It’s time we stepped back and started treating visitors to our website with the same respect that businesses do.
That’s what my Boot Camp helps you do: start the process of setting a strategy that will make you a farmer.